Online Information Technology Dictionary
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                                                       SEO (Search Engine Optimization)

SEO or Search Engine Optimization is the science and art of optimizing a web site, so the site gets a better search engine ranking when a user searches for a specific keyword.

There are two SEO methods to get a web site better ranking:

Search engines usually provide recommendations like comprehensive documentations and even services to help webmasters optimize their sites. The recommendations should be followed in order to get a better web site that both search engines and visitors like and prefer.

Some webmasters try to fool search engines by applying illegitimate technics like showing two different versions of a page, one for visitors and the other one for search engine robots (bots) or spamming the search engine by using duplicate content to get a better search ranking. Those technics might work for a short time but eventually lead to getting banned by search engines.

The golden rule is to provide rich content and a great experience for visitors. The content is the king as all webmasters agree on.